Marketing Insights

Anita Parer and David Palfreeman

Monash University’s Post Grad Expo and Awards

Here at Kyte, we specialise in empowering Australian universities to enhance student engagement every step of the way – from acquisition, registration, to successful course participation, and sometimes even graduation.
30-May-2024 - Read More

Streamlining University Administration with Oracle Intelligent Advisor

In the fast-paced world of higher education, where student satisfaction and operational efficiency are paramount, Oracle Intelligent Advisor (OIA) emerges as a beacon of innovation. This article delves into the transformative power of OIA, spotlighting its ability to enhance operational speed, engage students and workforce, evolve capabilities, and boost business productivity.
28-May-2024 - Read More
Enhancing Field Operations Efficiency

Enhancing Field Operations Efficiency: Oracle Field Service Upgrade

In the realm of field operations management, Oracle Field Service has long been a cornerstone for organisations seeking streamlined processes. However, a notable limitation has surfaced within the Dispatch Console: its inability to provide a comprehensive overview of both scheduled and non-scheduled activities beyond a single day in "List View".
26-Apr-2024 - Read More
Streamlining Field Services Operations: Gippsland Water's Journey to Real-Time Efficiency

Streamlining Field Services Operations: Gippsland Water's Journey to Real-Time Efficiency

Gippsland Water is a leading water corporation situated in the picturesque region of Gippsland, Victoria, Australia. Renowned for its commitment to sustainability, innovation, and community service, Gippsland Water plays a vital role in supplying high-quality water, wastewater, and waste recovery services to residents, businesses, and industries across the region. With a rich history spanning decades, Gippsland Water is dedicated to ensuring the long-term environmental health and prosperity of the communities it serves, while embracing cutting-edge technologies and practices to meet evolving water management challenges.
26-Apr-2024 - Read More
Oracle Field Service (OFS) – Release 24B New Features Summary

Oracle Field Service (OFS) – Release 24B New Features Summary

Oracle Field Service Cloud Release 24B represents the latest quarterly update as part of Oracle's commitment to enhancing its Fusion Service offerings. This update brings significant improvements across various service components to increase efficiency, enhance user experience, and ensure global compatibility. Each feature in this release is designed to streamline operations, boost productivity, and extend the system's functionality to meet the dynamic needs of businesses operating globally.
18-Apr-2024 - Read More
Oracle Markie Customer Experience Excellence

Oracle Markie Customer Experience Excellence “Strategist Award” Nomination for Murdoch University.

Murdoch University is a forward-thinking institution with an agile and design thinking transformation approach, combined with a laser sharp focus on delivering outcomes and better student experiences – at scale. Kyte nominated Murdoch University for this award, because of their clarity of vision in becoming an industry leader and innovator, their focus on execution, best use of technology, and their delivery excellence which has proven to deliver real results.
11-Apr-2024 - Read More
Unlock the Power of Oracle RightNow: Keep latest Enhanced Customer Experiences

Unlock the Power of Oracle RightNow: Improved Agent & Admin Experiences

Are you making the most of your Oracle RightNow application? As technology evolves and customer expectations continue to rise, staying up to date with the latest features and capabilities is essential for delivering exceptional customer experiences. In this article, we'll explore why upgrading to the latest version of Oracle RightNow is crucial and how it can benefit your business.
8-Apr-2024 - Read More
Key Use cases for Oracle Generative AI for Customer Experience Optimisation

Key Use cases for Oracle Generative AI for Customer Experience Optimisation

As Oracle adds more than 50 GenAI features to Fusion Cloud Apps Suite, customer experience (CX) stands as a pivotal factor in the success of any organization. Recognizing this, Oracle has continually evolved its Fusion Cloud CX platform to meet the evolving needs of businesses across industries.
20-Mar-2024 - Read More
Chart: Empowering Australian Universities: Kyte Consulting leverages Oracle for Addressing Offer to Enrolled Challenges

Empowering Australian Universities: Kyte Consulting leverages Oracle for Addressing Offer to Enrolled Challenges

Moving a student from “Offer to Enrolled” is often more complex than anticipated. The process is often riddled with complexities, from conditional offer follow-ups to seamlessly transitioning students from recruitment teams to student life departments and influencing a student’s decisioning process. Recognising these common hurdles, Kyte Consulting offers tailored solutions leveraging Oracle Technology to streamline and optimise the offer to enrolled process for universities across Australia.
14-Mar-2024 - Read More
Chart: Optimising Higher Education Student Lead Generation

Optimising Higher Education Student Lead Generation

In the dynamic landscape of higher education, institutions in Australia face a myriad of challenges when it comes to effectively reaching and engaging prospective students. From digital channels to physical events, the journey to attracting and nurturing leads is riddled with complexities that demand strategic solutions. This is where Kyte Consulting comes in as a trusted partner, offering expertise in harnessing the power of data and technology to drive tangible results for universities.
14-Mar-2024 - Read More
Chart: Streamlining the Student Application Processes

Streamlining the Student Application Processes

In today's competitive educational landscape, institutions are constantly seeking ways to enhance their student application processes. From managing a plethora of applications to ensuring seamless communication with international agents and prospective students, the challenges can be daunting. However, with the right strategies and tools in place, optimization is achievable. Kyte Consulting leveraged technology and the right strategy to optimise your student application journey, addressing common challenges and implementing effective steps towards improvement.
14-Mar-2024 - Read More
Kyte delivers Digital Marketing Optimisation for grays.com

Kyte delivers Digital Marketing Optimisation for grays.com

Grays is the largest industrial, auto, and commercial eCommerce business in Australasia, offering a huge range of industrial, auto, consumer and commercial goods, direct from manufacturers and distributors.
19-Sep-2023 - Read More
Establishing a Marketing Centre of Excellence for Container Exchange Services

Establishing a Marketing Centre of Excellence for Container Exchange Services

Did you know that “Containers for Change” is an incentivised recycling scheme, currently operating in WA and QLD? Similar schemes, such as CDS Vic, will also be rolled out in VIC, SA and TAS in the coming 3-18 months.
14-Aug-2023 - Read More

Kyte turned 2 years old!

What a great year it has been - continuously improving our consulting frameworks, delivering more value to our customers, which in turn helps our customers to achieve their goals.
14-Aug-2023 - Read More

Why Projects Fail!

An open debate between Anita Parer, CEO Kyte Consulting and David Palfreeman, Snr CX Program Director
7-Jun-2023 - Read More

Oracle Field Services - Cost or Strategic Asset?

Join Anita Parer and Jeffry Husman, Snr Oracle Cloud Consultant, in a discussion about Field Service Technology and how organisations can leverage it as a strategic asset vs just see it as a necessary cost centre.
31-May-2023 - Read More

Modern Cloud ERP for Utilities

In this event we are hosting Ian Grainger, Cloud Transformation Director at DXC, to talk about how Modern ERP can empower Utilities to drive efficiencies across the business.
24-May-2023 - Read More

Reducing total cost of tech ownership with Oracle

Michael has been working with various accounts to help develop roadmaps and business cases for a clear and robust business planning.
17-May-2023 - Read More
Nova Systems

Kyte is helping Nova Systems with CX Business Transformation Planning

Nova Systems is a remarkable company. 100% Australian owned and controlled with over 850 employees globally, Nova provides engineering services and technology solutions across Defence, Essential Services, Government and Space, partnering with clients to keep nations and their people safe and secure.
12-May-2023 - Read More

Mastering the Utilities Experience Economy

Join Anita Parer and guest speaker Nick Birrell, Vice President Energy and Water Industry Strategy at Oracle, for a discussion on how Australia’s Utilities can thrive in today’s Experience Economy.
10-May-2023 - Read More

The future of Higher Education is personal

29-Nov-2022 - Read More

One Enterprise, One Solution, building a connected Customer Experience

22-Nov-2022 - Read More

B2B Sales Automation: Creating qualified leads at scale, is this even possible?

15-Nov-2022 - Read More

Automate and optimise Logistics, Field Service and Contract Management with Oracle Fusion

2-Nov-2022 - Read More

Should I move Oracle Right Now Service Cloud to Fusion Service?

Kyte Consulting's new season of live streaming events featuring Industry Experts giving insights into common questions.
25-Oct-2022 - Read More

ACMA & Spamhaus, and why you should care.

Kyte Consulting's new season of live streaming events featuring Industry Experts giving insights into common questions.
18-Oct-2022 - Read More

How NO-CODE email creation empowers Marketing agility

Kyte Consulting's ongoing series of live streaming events featuring Industry Experts giving insights into common questions.
6-Apr-2022 - Read More
Sell more with email marketing

Sell more with email marketing

In conjunction with Acquia we are proud to hold an online webinar dedicated to discussing the benefits of Email Marketing for improving sales.
5-Apr-2022 - Read More

Inside Oracle Responsys Express

In August 2021 Oracle released “Responsys Express”, with surprisingly little fanfare. Responsys Express is a cut down version of Oracle’s hugely popular enterprise scale omnichannel marketing platform “Responsys”, providing email communication only. Developed on Oracle Gen2 Cloud Infrastructure, Oracle is addressing the Marketing Automation need for Small to Medium Businesses with the ability to scale the platform, as the business grows.
23-Mar-2022 - Read More

Oracle Responsys Express

In August 2021 Oracle released “Responsys Express”, with surprisingly little fanfare. Responsys Express is a cut down version of Oracle’s hugely popular enterprise scale omnichannel marketing platform “Responsys”, providing email communication only. Developed on Oracle Gen2 Cloud Infrastructure, Oracle is addressing the Marketing Automation need for Small to Medium Businesses with the ability to scale the platform, as the business grows.
20-Mar-2022 - Read More

Latest Articles


Kyte delivers Digital Marketing Optimisation for grays.com

Kyte Expert Interview: Bart Kuiper

Kyte Expert Interview: Shahyan Shabbir

Kyte has been nominated to the 2024 CRN Fast50 list

Kyte is helping Nova Systems with CX Business Transformation Planning

Kyte Perspective Event series – Hospital in the Home

Kyte Perspective: Imagine you use an AI Call Bot to follow up with patients and aged care customers

Kyte Perspective: Optimising HITH Management through Automated Staff Rostering, Street Routing & Real-Time Care Coordination

Kyte Perspective: Oracle Analytics and Insights for predictive and optimised Home Care Management

Kyte Perspective: Patient at Home - Customer 360 and AI functions for optimised care

Kyte Perspective: Revolutionising Home Care with AI-Powered Patient Triage

Kyte Perspective: The role of data quality in AI-driven Hospital in the Home programs

Kyte turned 2 years old!

Laura Mazin on the topic "Changing Consumer Behavior"

Live Video Event: Oracle HCM SIG - How AI is redefining the workplace and the impact on Employees for the Future

Mariano Favia on the topic "Changing Consumer Behavior"

Mastering the Utilities Experience Economy

Meet Kyte at Oracle CloudWorld in Sydney

Meet us at the Oracle Finance & HCM innovation workshops

Modern Cloud ERP for Utilities

Customer Experience is a key differentiator.

Empowering businesses to thrive in the Experience Economy by creating transformative customer and employee experiences that drive growth, loyalty, and innovation.

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