AiBLE - a Kyte Success Story

This is is an interview with AiBLE's CEO and Founder Narelle Priestley on Why AiBLE, Challenges on the way, and vision for the future.


A Mobile phone App for everyone who is looking for a job. AiBLE uses AI technology to take away any stereotyping in the employee selection process with the right profiles simply being matched to the advertised job. This empowers both, the hiring manager and the candidate to consider matchings which previously may have been missed.

Kyte Consulting was engaged to:

  • Develop new Branding
  • Review UX, wireframe to be state
  • Develop Paid Media Banners
  • Copy write Key Advertising Messages
  • Develop Paid Media strategy
  • Launch App in 3 countries
  • Test and Learn
  • Build business case for larger rollout

Customer Experience is a key differentiator.

Focus on prioritising your immediate quick wins, while establishing a plan on how to deliver against strategic objectives.

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