CX Cloud and Marketing Solutions

Kyte Consulting is a certified partner of Oracle CX Cloud and Acquia Digital Experience platforms. Combined with complimentary solutions like Mobile Walla, MashrMail, and Bluedot, these platforms enable organisations to provide a truly customer centric experience which, in turn, drives increased loyalty and revenue. We provide strategic guidance, technical enablement, and managed services to empower organisations in delivering engaging experiences and drive efficiency.


Oracles CX Stack is extensive but fundamentally divided into three groups;

  • Marketing: Driving interest in products or services
  • Sales: Tracking opportunities, sales nurturing and pricing
  • Service: Providing the care for your customer after the purchase has been made.


B2C Marketing - Responsys Campaign Management: Scalable cross channel communications manageable through workflow coordination functionality.

B2B Marketing - Eloqua Marketing Automation: Create more closed-loop marketing and sales activities and manage cross-channel B2B marketing campaigns that nurture leads across each stage of the buying process.

Oracle BlueKai Data Management Platform: Unify and activate your data to execute campaigns across digital advertising channels.

Oracle Maxymiser Testing and Optimisation: Advanced website testing, real-time behavioural targeting, in-session personalization, and product recommendations across websites and mobile apps.

Oracle Infinity Behavioural Intelligence: Web Analytics which collects data in real time, this allows for immediate reporting on web activity and actionable integrations with marketing platforms.

Oracle Unity Customer Data Platform: Combine customer data from online, offline, and third-party sources to create a single, dynamic, real-time view of each customer.

Oracle Content Management: Easily create, syndicate, and distribute relevant and consistent content through digital channels. Oracle Content Management is a centralized content management system (CMS) offering video creation and digital asset management tools to personalize customer experiences (CX) with smart content and recommendations.


Oracle Sales Cloud A CRM platform that allows the collection and tracking of account, contacts, leads, opportunities, and activities; providing a clear insight into the progress of sales opportunities across multiple territories or regions.

Oracle Sales Force Automation: Utilise Machine Learning to present next best actions during a sales process; augmenting your CRM with ML to refine and speed up the sales process by automating time-consuming data entry and task management.

Oracle Customer Data Management (CDM): Combine all your customer data in one unified platform, managing duplicates and collecting data to provide a thorough customer view.

Oracle Configure, Price Quote (CPQ): Maximize deal profitability with optimized pricing and discounting while easily creating accurate and dynamic proposals.

CX Commerce: Build an online virtual store and sell products through a comprehensive ecommerce solution.

Subscription Management: Manage product subscriptions throughout their lifecycle, power growth and support recurring relationships and the corresponding revenue through subscription pricing models with a platform embedded across Oracle CX and ERP.

Partner Relationship Management: Gain complete control of channel lifecycles. Support your complete partner channel lifecycle—including recruiting, co-planning and selling, campaign-to-deal flow, quote-to-order, incentives, and knowledge-centered support.


Service Center: Allows service agents to resolve issues quickly and efficiently with full visibility of all historical interactions with service agents.

Subscription Management: Consolidate warranty and subscription entitlements to allow customers to check their entitlement prior to starting down the service process.

Field Service Management: Cover all digital interactions around the field service industry. This allows organisations to manage, route plan, and optimise the field service resources to better optimise your field offering.

Inventory and Logistics: Manage service parts, returns logistics and repair deport operations. Business can easily check part availability and order service part from within a service request.

Digital Promotions and Order Management: Sales and marketing execution to existing customers. Combines a digital portal and CPQ to book subscriptions, parts and renew contracts.

Customer Experience is a key differentiator.

Focus on prioritising your immediate quick wins, while establishing a plan on how to deliver against strategic objectives.

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