CDP what is it and why you should care
Does your organisation have:
- Many different technologies to process customer data
- Marketers struggling to find actionable data
- Management struggling to make sense of their customers in a unified view
- Customers who have broken experiences, are miss understood, and churn
- Up and cross sell opportunities left behind
In this live video we debate what a Customer Data Platform (CDP) is, how it works, and why it so important for any organisation wanting to deliver a personalised, connected, and engaging experience to their customers