CDP what is it and why you should care

Kyte Consulting's ongoing series of live streaming events featureing Industry Experts giving insights into common questions.

Does your organisation have:
- many different technologies to process customer data
- marketers struggling to find actionable data
- management struggling to make sense of their customers in a unified view
- customers who have broken experiences, are miss understood, and churn
- up and cross sell opportunities left behind

In this live video we debate what a Customer Data Platform (CDP) is, how it works, and why it so important for any organsation wanting to deliver a personalised, connected, and engaging experience to their customers

Customer Experience is a key differentiator.

Focus on prioritising your immediate quick wins, while establishing a plan on how to deliver against strategic objectives.

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