Do Personas really drive value or is it an outdated concept?

Kyte Consulting's ongoing series of live streaming events featureing Industry Experts giving insights into common questions.

With CDP driven hyper personalisation, do Personas still drive value?

In this live video we discuss:

how Personas are different from hyper personalisation
how to best identify your key personas
the value of persona mapping
the value of hyper personalisation

And how to bring the two together

Customer Experience is a key differentiator.

Focus on prioritising your immediate quick wins, while establishing a plan on how to deliver against strategic objectives.