The future of Higher Education is personal

Connecting a student’s journey from acquisition, to registration, acceptance, course attendance, graduation and alumni to deliver a seamless integrated and unified experience is a key challenge for many universities.

In this session we are discussing how Murdoch University solved this by

  • integrating various systems and creating a single customer view,
  • the significance of analytics and insights to constantly improve, and
  • the digital transformation operating model to enable various business units to customer centricity to deliver against the objective of creating an outstanding student experience.

Customer Experience is a key differentiator.

Focus on prioritising your immediate quick wins, while establishing a plan on how to deliver against strategic objectives.

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