Mariano Favia on the topic "Changing Consumer Behavior"

Consumer behaviour and expectations have dramatically changed since COVID 19. This is an interview with Mariano Favia, ex Head of Marketing at Vinomofo and now Head of Growth for the WiskeyClub, on key changes, challenges and immediate next actions.

In his words "Companies have to improve in three aspects: 

  1. Developing retention strategies including Loyalty programs.
  2. Refining acquisition strategies and experiences, optimise cost of acquisition of new customers. 
  3. Customer Services teams have the technology to be able to respond to the changing consumer demands.

Customer Experience is a key differentiator.

Focus on prioritising your immediate quick wins, while establishing a plan on how to deliver against strategic objectives.

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