Rob Burden on the topic "Changing Consumer Behavior"

Consumer behavior and expectations have dramatically changed since COVID 19. 

So we asked Experts three questions on the topic changing consumer behavior, challenges for organisations, and immediate actions to take to stay on top of the Experience Economy. 

Some of Rob's key recommendations include: 

• Bring legacy infrastructure together with new capability.
• Deliver connected cross channel experiences (online and offline).
• Train the team so they are equipped with the skillsets and thinking to deliver against new customer expectations.
• Optimise processes and operational model to support a connected experience.