Customer profile enrichment

Oracle Unity Customer Data Platform calculates key indicators from your first-party data—such as propensity to churn and customer lifetime value—and adds attributes from second- and third-party data sources to help you understand your customers at a deeper level.

Data cleansing that scales

Enrich profiles or accounts through advanced deduplication and data verification capabilities.

Prebuilt enrichment

Enrich your customer profiles with over 50 prebuilt intelligent attributes or customize attributes based on your data model and business needs.

Third-party data connectors

Add valuable data to your customer profiles using out-of-the box connectors to third-party data service providers.

Native connection to Oracle Advertising

Automate profile data enrichment within Unity Customer Data Platform with access to the world’s largest third-party data marketplace—powered by Oracle Advertising.