Seamless, personalized experiences

Oracle Unity Customer Data Platform helps you bring together data from all sources across marketing, sales, and service as well as finance, supply chain, and HR to create a single, dynamic view of your customer. You can create customer-centric campaigns leveraging more than 50 prebuilt, intelligent attributes, such as customer lifetime value, days since last email open, days since last purchase, and more. When consistent, reliable, and unified data is coupled with AI and machine learning, you can make every customer interaction matter.


By providing a unified view of all your customer insights, Oracle Unity Customer Data Platform enables you to deliver "just for me" experiences across engagement channels.

Data in the context of the customer

Start to build audience segments to personalize experiences based on key customer signals, such as purchases and product and category affinities as well as channel preferences using more than 50 out-of-the-box intelligent attributes.

Push-button publishing and personalization

Publish customer segments and set up real-time context for personalization across martech and adtech channels with a single click.

Personalize across channels

Get the 360-degree context of the customer natively available in your marketing, sales, service, and commerce engagement applications as well as adtech channels.

Business user ready

Give the power of data to everyone in your organization. Business users get the information they need to personalize customer experiences in real time.

Oracle Content Management for CX

Customer Experience is a key differentiator.

Focus on prioritising your immediate quick wins, while establishing a plan on how to deliver against strategic objectives.

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