Connect data, tools, and teams

Oracle Unity Customer Data Platform helps you bring together data from all sources across marketing, sales, and service as well as finance, supply chain, and HR to create a single, dynamic view of your customer. You can create customer-centric campaigns leveraging more than 50 prebuilt, intelligent attributes, such as customer lifetime value, days since last email open, days since last purchase, and more. When consistent, reliable, and unified data is coupled with AI and machine learning, you can make every customer interaction matter.


Your stack works better when it works together. Oracle Unity Customer Data Platform connects every system in your tech stack to other tools you use to uncover new insights and deliver seamless customer experiences across all touchpoints. Explore Oracle Unity's entire integration catalog.

A way for everyone to integrate

Connect data across advertising, marketing, sales, service, and back-office applications with prebuilt connectors.


Oracle Unity's integrations across ad platforms, such Twitter, Meta, LinkedIn, LiveRamp, and Oracle Advertising, help you understand the entire customer journey, target more precisely, create and deliver more targetable media campaigns, and generate higher ROAS.


Drive intelligent loyalty campaigns, improved email marketing efforts, and commerce experiences that truly connect with Unity's integrations across the martech stack (CRM, commerce, loyalty, email, A/B testing, and more).


Reduce the time and effort it takes to uncover new customer insights with turnkey connectors into analytics tools.

Oracle Content Management for CX

Customer Experience is a key differentiator.

Focus on prioritising your immediate quick wins, while establishing a plan on how to deliver against strategic objectives.

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