Enhance the Effectiveness of Your Customer Data with a CDP

Oracle Unity Customer Data Platform helps you bring together data from all sources across marketing, sales, and service as well as finance, supply chain, and HR to create a single, dynamic view of your customer. You can create customer-centric campaigns leveraging more than 50 prebuilt, intelligent attributes, such as customer lifetime value, days since last email open, days since last purchase, and more. When consistent, reliable, and unified data is coupled with AI and machine learning, you can make every customer interaction matter.


Real-time segmentation

Drive engagement and loyalty with intelligent segmentation. Oracle Unity Customer Data Platform highlights customer behaviors and enables marketers to better understand customer intent and target relevant messaging to the right groups.

Behavioral scores

Gain valuable insights about customer behavior and fine-tune targeting using more than 80 behavioral scores, such as engagement score by channel, churn likelihood, purchase propensity, and more.

Prebuilt behavioral segments

Go beyond traditional targeting and create more sophisticated segments. Use more than 100 out-of-the-box behavioral segments that help you find your most valuable customers, early adopters, bargain hunters and more.

Real-time personalization

Gather customer intelligence in real time to inform consistent, relevant, and personalized experiences. Deliver the right message at the right time to your prospects and customers, across channels, devices, and interactions.

Oracle Content Management for CX

Customer Experience is a key differentiator.

Focus on prioritising your immediate quick wins, while establishing a plan on how to deliver against strategic objectives.

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