Test and optimise Online Experience
Oracle Maxymiser Testing and Optimization provides advanced website testing, real-time behavioral targeting, in-session personalization, and product recommendations across websites and mobile apps. The solution also offers real-time personalization for B2C and B2B marketing campaigns to increase speed to market and improve customer experiences
Mobile app optimization and personalization
Build and deliver tests with an intuitive visual editor that works across apps, websites, and mobile. No app store submissions or approvals are required, so you can launch tests in record time to quickly see what resonates with customers.
Cross-channel consistency
Create, edit, and launch cross-channel marketing campaigns using a single interface. Rapidly deploy consistent and complementary experiences—including test campaigns—to desktops, smartphones, or tablets.
Fast mobile campaign launch
Get in front of mobile users at a faster pace. Oracle Maxymiser helps reduce time to launch by allowing you to create, edit, and launch app campaigns in real time for both iOS and Android operating systems.
Align mobile strategies
Use best-in-class statistical models to develop mobile experiences that will engage every user. Access the reporting hub to analyze insights to align key metrics to mobile strategy and deploy personalized experiences to app users.
