Test and optimise Online Experience
Oracle Maxymiser Testing and Optimization provides advanced website testing, real-time behavioral targeting, in-session personalization, and product recommendations across websites and mobile apps. The solution also offers real-time personalization for B2C and B2B marketing campaigns to increase speed to market and improve customer experiences
Real-time personalization and recommendations
With Oracle Maxymiser, B2B and B2C marketers have an easy-to-use import tool to use data from any source and build customer profiles for more precise targeting, personalization, and recommendations.
Deliver tailored experiences
Leverage data from in-session activity, CRM, and your data management platform (DMP) to tailor experiences and respond to customer behavior with relevant offers and messaging. Reduce customer frustration, cart abandonment, and bounce rates.
Make good recommendations
Effortlessly inject, configure, and deploy real-time recommendations at any point in the customer journey with easy-to-use dashboards powered by machine learning, without the need for IT involvement.
Go live quickly
Get non-technical teams up and running with a full suite of personalization, recommendation, and testing capabilities that are easy to implement through a single line of code.
