Test and optimise Online Experience
Oracle Maxymiser Testing and Optimization provides advanced website testing, real-time behavioral targeting, in-session personalization, and product recommendations across websites and mobile apps. The solution also offers real-time personalization for B2C and B2B marketing campaigns to increase speed to market and improve customer experiences
Data-driven insights
Discover the most promising opportunities and drive incremental revenue with automated insight capabilities. Mine test data to automatically uncover customer preferences to know exactly why and where to personalize.
Understand website clicks
View digital behavior to understand where to focus, who to target, and how to engage. With Heatmaps, powered by Oracle Infinity Behavioral Intelligence, you can visualize customer behavior, such as clicks and scrolling, right on the page.
Analyze abandoned sessions
See which visitors aren’t converting, analyze sales funnel engagement drop-off, and uncover detailed information about conversions through automated analyses of customer data.
Leverage insights for growth
Transform your marketing strategy, programs, and tactics to accelerate positive business outcomes by using actionable data-driven insights that can be quickly implemented.
