Test and optimise Online Experience
Oracle Maxymiser Testing and Optimization provides advanced website testing, real-time behavioral targeting, in-session personalization, and product recommendations across websites and mobile apps. The solution also offers real-time personalization for B2C and B2B marketing campaigns to increase speed to market and improve customer experiences
Effective testing and targeting
Find what works and what converts. With seamless switching between visual editing and code, Maxymiser’s visual editor supports nontechnical and technical user collaboration. Whether running A/B testing or complex, multipage funnel testing, the process is easy.
Ingest data for testing
Test the entire customer experience by pulling in audience data from any marketing platform or third-party business source and combining it with Oracle Maxymiser’s session data to build a complete customer view.
Drive strategic testing
Conduct A/B and multivariate testing and segment traffic to gauge the impact of any number of variables throughout the sales funnel. Discover new testing opportunities and gain additional insights into your customers’ digital experience with Oracle Infinity Behavioral Intelligence-powered Heatmaps.
Leverage data for targeting
Access accurate business insights to effectively segment and target audiences to gain customers and drive revenue.