Data Activation
Oracle Infinity Behavioural Intelligence
Collect digital behaviors in real time, apply intelligence to that data, and offer recommended actions to enhance the digital customer experience—at the exact right moment. Oracle Infinity Behavioral Intelligence optimizes a customer’s digital journey in real time, making their online experience highly relevant and personalized.
Drive business results through your CX ecosystem
Use online behavioral data and the intelligent recommendations provided by Oracle Infinity Behavioral Intelligence to take real-time actions that result in more personalized and relevant offers and better customer experiences (CX).
Setting rules for actions
Specify what steps should occur when certain trigger conditions are met.
Tailored experiences
Leverage in-session behavior to provide content personalized for each customer. Improve CX and outcomes across all channels and areas of your business.
Relevant recommendations
Configure, deploy, and inject real-time recommendations tailored for each customer based on machine learning algorithms.
Connections established
Take advantage of user-friendly, intuitive connectors into Oracle Responsys Campaign Management and Oracle Eloqua Marketing Automation, as well as webhook and SFTP connectors for integrations with third-party systems.
