Data Activation

Collect digital behaviors in real time, apply intelligence to that data, and offer recommended actions to enhance the digital customer experience—at the exact right moment. Oracle Infinity Behavioral Intelligence optimizes a customer’s digital journey in real time, making their online experience highly relevant and personalized.


Drive business results through your CX ecosystem

Use online behavioral data and the intelligent recommendations provided by Oracle Infinity Behavioral Intelligence to take real-time actions that result in more personalized and relevant offers and better customer experiences (CX).

Setting rules for actions

Specify what steps should occur when certain trigger conditions are met.

Tailored experiences

Leverage in-session behavior to provide content personalized for each customer. Improve CX and outcomes across all channels and areas of your business.

Relevant recommendations

Configure, deploy, and inject real-time recommendations tailored for each customer based on machine learning algorithms.

Connections established

Take advantage of user-friendly, intuitive connectors into Oracle Responsys Campaign Management and Oracle Eloqua Marketing Automation, as well as webhook and SFTP connectors for integrations with third-party systems.

Oracle Infinity Business Intelligence

Customer Experience is a key differentiator.

Focus on prioritising your immediate quick wins, while establishing a plan on how to deliver against strategic objectives.

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