Data Intelligence

Collect digital behaviors in real time, apply intelligence to that data, and offer recommended actions to enhance the digital customer experience—at the exact right moment. Oracle Infinity Behavioral Intelligence optimizes a customer’s digital journey in real time, making their online experience highly relevant and personalized.


Determine the right actions to take

Use AI- and machine-learning–enabled intelligent decision-making capabilities to see what recommended actions could be taken to deliver personalized customer experiences.

Detailed analytics and suggested opportunities

Gain insight into past, current, and anticipated customer behaviors as part of their journey. Utilize flexible reporting options around all of the data related to what actions a customer took and who they are.

Predictions powered by AI and machine learning

Apply probability scores to predict the likelihood customers will reach a specific objective or conversion event. Take advantage of built-in, real-time decision-making with intelligence applied to past customer behaviors.

Business-friendly user interface

Get your nontechnical and technical users up and running quickly. Oracle Infinity makes it easy to understand what capabilities are available and how to take advantage of them.

Strategically test and view digital behavior

Launch A/B and multivariate testing with session and audience data from any marketing platform or third-party business source to determine which website and app experiences will resonate with your customers. Use heatmaps to view customer behavior on your digital properties.

Oracle Infinity Business Intelligence

Customer Experience is a key differentiator.

Focus on prioritising your immediate quick wins, while establishing a plan on how to deliver against strategic objectives.

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