Track and Action Customer Behaviours in Real Time
Oracle Infinity Behavioural Intelligence
Collect digital behaviors in real time, apply intelligence to that data, and offer recommended actions to enhance the digital customer experience—at the exact right moment. Oracle Infinity Behavioral Intelligence optimizes a customer’s digital journey in real time, making their online experience highly relevant and personalized.
Unify customer behavioral data in real time
Stream your online behavioral data into one, unified location. Remove any silos around your data, apply intelligence to it, and use it to positively impact each stage of the customer journey.
Data collection
Set up your Oracle CX tag so data can flow into Infinity Behavioral Intelligence. This new tag works across various Oracle CX applications, so you can set up your site once, and then need fewer tags running to have a complete digital picture across applications.
Real-time behavioral signals
Stream data while a person is still visiting your digital property. With Oracle Infinity, you can observe sessions while they’re happening in real time.
A single stream of digital behavioral data
Gain an individual-level view of each customer’s online behavior across all of their digital channels.
