Oracle Eloqua Marketing Automation
Find the best leads through brilliant B2B marketing campaigns that interact with customers in their preferred channels. Create targeted, cross-channel marketing campaigns and personalize communications with advanced lead management and marketing automation.
Asset creation and management
Design and create compelling emails, landing pages and forms that engage your customers to interact with your brand and efficiently manage content assets across teams and campaigns.Powerful design editors
Build beautiful, responsive emails, landing pages and forms without needing to use HTML code or get help from IT or agencies.
Reusable content blocks
Leverage brand-compliant reusable blocks of content for campaign assets. Blocks of content can be saved, re-assembled and edited to meet the unique needs of multiple internal teams or campaigns saving valuable time and resources.
Dynamic content
Create dynamic content for emails or landing pages that adapts and personalizes the messaging based on customer preferences, location or other specific information tied to the recipient.
Subject line optimization
Use historical email open data to measure the success of a subject line based on those previously used and leverage these insights to optimize new subject lines for better open rates.
Progressive forms
Progressively profile prospects and leads using interactive forms and hidden fields, easily created without the need for code. Improve conversion rates by eliminating the need to ask for more information.
