Sophie Thompson
Oracle CX Principal Consultant
Executive Summary
I am a Marketing Technology and Automation Consultant with 10 years of hands-on experience delivering Oracle Eloqua and Responsys implementations, campaign orchestration, and multi-step customer journeys.
I specialise in helping organisations optimise their marketing platforms, data, and processes to drive measurable engagement, compliance, and operational efficiency. With experience across both client-side and consulting environments, I bring a practical, results-driven approach to solution design, platform optimisation, and capability uplift.
Key Skills
- Marketing Automation Strategy
- Oracle Eloqua & Responsys Implementations
- Platform Reviews & Maturity Assessments
- CRM & Marketing Platform Integration Support
- Training & Capability Enablement
Experience
Oracle Consulting (ANZ) / Consulting CX Solution Specialist
2021-2026
- Led end-to-end Oracle Eloqua and Responsys implementations for enterprise clients across retail, insurance, financial services, not-for-profit, and employment services sectors.
- Designed and delivered complex, multi-step lifecycle journeys supporting acquisition, onboarding, retention, and re-engagement use cases across both B2C and B2B environments.
- Conducted strategic platform reviews and maturity assessments, delivering actionable roadmaps across data, automation, governance, and operational capability uplift.
- Delivered structured training and enablement programs to internal marketing and technical teams, improving platform adoption, governance, and long-term sustainability.
TelstraSuper / Digital Producer (Contract)
2019-2020
- Delivered compliant digital communications across regulated member journeys.
- Supported campaign execution, optimisation, and stakeholder coordination.
- Ensured alignment with regulatory and governance requirements.
ADP Australia & New Zealand / Digital Marketing Specialist
2015-2019
- Built and executed Oracle Eloqua campaigns integrated with Salesforce CRM.
- Supported demand generation, lead management, and digital optimisation initiatives.
- Managed website content, SEO, and SEM activity across ANZ markets.