Korina Konopka

Digital Marketing Tech and Data Expert
Korina Konopka - Digital Marketing Tech and Data Expert
Location: Sydney
Phone: 0498 664 354

Executive Summary

With over 20 years of experience in Consulting and 10 years with Oracle Digital Marketing and Data, having previously led the Oracle Digital Marketing Tech Consulting team, Korina has extensive experience determining data solutions for best in class B2C and B2B Digital Marketing user journeys and functional configurations. She has worked with prominent brands from the US, across ASEAN and in Australia to enable them on their journey to a connected customer experience and optimized digital Marketing organization.

Customer Reference

“Exceptionally knowledgeable, methodical, patient and considered, Korina provides a rare combination of great technical expertise with a humanistic and warm approach. Having worked closely with her on the Flight Itinerary Re-platforming Project at Jetstar, Korina was able to skillfully navigate and make sense of complex legacy systems, processes and data flows, whilst effectively communicating out to all stakeholders involved to ensure buy-in.” 2020 Jane Yuen, Snr Behavioural Communications Manager, Jetstar

Key Skills

    Effective communicator up to C-level.

    Solid analytic and problem- solving skills.

    High self-motivation and proven leadership skills in management.

    Expertise in Digital Marketing, Business Intelligence, Database Marketing and CRM. 

    Advisory for clients on MarTech solutions across multiple verticals.


    Oracle Marketing Cloud: Eloqua, Responsys, Maxymiser, Infinity, Bluekai

    Oracle Data Management Platform

    Salesforce Pardot


Self Employed / Digital Marketing Consulting Expert

2018 - today

•  Working with key clients including University of WA, Jetstar, and Latitude Financial Services, on the implementation, successful adoption, and ongoing improvement of their Oracle Digital Marketing Solution Stack. 

Oracle / Digital Marketing Technical Consulting Director 


• Managing a team of highly skilled technical consultants who help Oracle clients like Telstra, Suncorp, Coles, Jetstar, Vodafone, and many more, grow their marketing capability using Oracle Marketing Cloud. 

• Assist clients in gathering requirements, designing, and building complex solutions for email, mobile, social and web display marketing messages

Customer Experience is a key differentiator.

Focus on prioritising your immediate quick wins, while establishing a plan on how to deliver against strategic objectives.

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