Korina Konopka
Digital Marketing Tech and Data Expert
Executive Summary
With three years at Kyte, Korina leads a team of consultants delivering a range of services across the Oracle CX stack. She has 24 years of experience in digital marketing, including 14 years specializing in Oracle Marketing Cloud consulting, she brings a wealth of expertise to her role. Previously, she led the Oracle Digital Marketing Tech Consulting team, where she coached her team in crafting best-in-class B2C and B2B digital marketing user journeys and functional configurations.
Customer Reference
“Exceptionally knowledgeable, methodical, patient and considered, Korina provides a rare combination of great technical expertise with a humanistic and warm approach. Having worked closely with her on the Flight Itinerary Re-platforming Project at Jetstar, Korina was able to skillfully navigate and make sense of complex legacy systems, processes and data flows, whilst effectively communicating out to all stakeholders involved to ensure buy-in.” 2020 Jane Yuen, Snr Behavioural Communications Manager, Jetstar
Key Skills
- Effective communicator up to C-level.
- Solid analytic and problem- solving skills.
- High self-motivation and proven leadership skills in management.
- Expertise in Digital Marketing, Business Intelligence, Database Marketing and CRM.
- Advisory for clients on MarTech solutions across multiple verticals.
Platforms
- Oracle Marketing Cloud: Eloqua, Responsys, Maxymiser, Infinity, Bluekai
- Oracle Data Management Platform
- Salesforce Pardot
Experience
Kyte Consulting / Managed Services Leader
2024
- Leading the Managed Services team to deliver Oracle CX services ensuring the management and monitoring of agreed service levels for requests, incident response, development and implementation.
- Building and maintaining strong relationships with clients, understanding their needs and ensuring satisfaction.
2019-2024
- Supporting clients like Invocare, University of WA, Grays, Latitude Financial Services with strategic reviews of marketing platforms, implementations, and optimization of their Oracle Marketing Cloud products.
Self Employed / Digital Marketing Consulting Expert
2018 -2024
- Working with key clients including Endeavor Drink Group, Coles, Suncorp, and Jetstar with new product implementations, successful adoption, and ongoing improvement of their Oracle Marketing Cloud.
Oracle / Digital Marketing Technical Consulting Director
2015–2018
- Managing a team of highly skilled technical consultants who help Oracle clients like Telstra, Suncorp, Coles, Jetstar, Vodafone, and many more, get the best out of Oracle Marketing Cloud.
- Assist clients in gathering requirements, designing, and building complex solutions for email, mobile, social and web display marketing messages