I am a Customer Experience and Marketing Technology enthusiast who leverages leading technologies to optimise business processes, unlocking the power of data, creating a connected real time and personal experience for the one who matters most: YOUR CUSTOMER.
Having worked inside technology providers like Oracle and Teradata, and in small, mid-sized and global consultancies, I know which consulting frameworks to use and how to partner with your providers to drive value from your investments.
“Anita was the key project lead on an 18 month end to end customer experience change project conducted between Oracle globally and Jetstar in Australia. The project required co-ordination of over 50 Oracle team members around the world, leadership of a continual team of 10 on the ground in Australia and coordinating over 20 internal Jetstar stakeholders. Anita was simply fantastic, she is extremely bright, creative, and visionary on the one side but also structured, articulate, and disciplined on the other and delivered outstanding work.The project concluded in 2020 and won Oracle's Global Apex Markie Award for customer experience. I cannot thank Anita enough for her work and recommend her to any business looking for excellence in thinking, strategy and execution.” Phil Wade, CMO, Jetstar
Anita was my trusted partner in Consulting Services in delivering a multi-million dollar CX project in Australia. We needed a variety of talents and skillsets to help address the unique requirements and Anita custom built a high performing team to enable us to deliver the exceptional results for the customer. I love and respect how she fiercely protects her team and holds them accountable to greatness at the same time. The global team and I are inspired by her laser focus on driving the best outcome for the customer and I know that’s what keeps customers keep coming back to her as their trusted advisor. Sandy Yu / Global Lead Customer Strategy and Success / Oracle.
- Leadership and Management
- Digital Business Transformation Planning
- Customer Experience Strategy
- Customer Lifecycle Planning
- Digital Marketing Strategy
- Roadmap planning
- Business case development
- ROI Modelling
- Revenue Marketing
- Oracle Digital Marketing Product stack
- Teradata Mapp
- MS Dynamics CRM
Magia Solutions / Chief Customer Officer
2020 – 2021
Leading Customer Success, Marketing, and Sales, with the objective to drive strategic relevance, success, and true partnership for Magia’s client. Specifically worked with AFG, UWA, Followmont, and Service Stream.
Oracle / Director Consulting CX Marketing Australia
2016 – 2020
Leading a cross regional consulting team of 50 to help leading brands to enable revenue marketing, identify quick wins, save costs, and enable them on test and learn frameworks for the path of ongoing improvements. Specifically worked with Suncorp, Jetstar, Telstra, Vodafone, Coles, etc.
Teradata / Director Consulting CX Marketing Apps APAC
2014 / 2016
Leading a cross regional consulting team. overseen and managed large scale Digital Business Transformation across APAC to help customers excel in data driven marketing.