Anita Parer

Founder and CEO
Anita Parer - Founder and CEO
Location: Melbourne
Phone: 0430 228 244

Executive Summary

With 15+ years’ experience as a Consulting Leader and having led Consulting Teams with 80+ team members across APAC, I have delivered outstanding results for organisations like Telstra, ANZ Bank, Latitude Financial Services, Coles Online, Dan Murphys, Flybuys, Jetstar, Qantas Loyalty, Murdoch University, and others. I have a strong understanding of building high performing teams, applying best practice consulting frameworks and processes, and ensuring consulting engagement will be successful.

I have a deep understanding of solution architecture, connecting business units, data driven automation, service optimization, and customer trends to build holistic solutions which deliver on Business Performance Metrics. I have helped organisations develop transformation plans through analyses, insights, prioritization, execution, and an ongoing improvement operating model, driving laser sharp focus on what matters most.

“Anita was the key project lead on an 18 month end to end customer experience change project conducted between Oracle globally and Jetstar in Australia. The project required co-ordination of over 50 Oracle team members around the world, leadership of a continual team of 10 on the ground in Australia and coordinating over 20 internal Jetstar stakeholders. Anita was simply fantastic, she is extremely bright, creative, and visionary on the one side but also structured, articulate, and disciplined on the other and delivered outstanding work.The project concluded in 2020 and won Oracle's Global Apex Markie Award for customer experience. I cannot thank Anita enough for her work and recommend her to any business looking for excellence in thinking, strategy and execution.” Phil Wade, CMO, Jetstar

Key Skills

  • Consulting Best Practice
  • Oracle Technology
  • Solution Architecture
  • Business Transformation Plans
  • Customer Experience
  • Customer Strategy Development
  • Customer Value Propositions
  • Organisational Change Management
  • Human centered Design
  • Business Process Design
  • Analytics & Reporting
  • ROI Modelling
  • Team & Executive Leadership


Kyte Consulting / Founder and CEO

2021 – ongoing

Leading a boutique Oracle Consultancy helping organizations to become strong players in the Experience Economy. We follow a strategy first approach, leveraging data and technology to develop executable improvement plans and roadmaps.

Magia Solutions (acquired by Deloitte in 2021) / Chief Customer Officer

2020 – 2021

Leading overall Go to Market Planning, Sales, and Consulting Customer Success, working with clients on developing strategies, execution plans, customer journey maps, and improvement roadmaps, ensuring successful outcomes. Key clients including Monee Valley City Council, Kmart, AFG Broker Portal, University of WA, Followmont Transport, Service Stream, and others.

Oracle / Director Consulting CX Australia

2016 – 2020

Leading a cross regional consulting team of 50+ to help leading brands deliver connected customer experiences through technology and data to meet business objectives. Development of strategies and execution plans to drive cost savings, review of organisational structures, team capabilities, and processes, advising on TO-BE Solution Architecture and roadmaps to deliver successful and lasting outcomes.

Teradata / Director Consulting CX Apps APAC

2014 - 2016

Leading a cross regional CX consulting team, overseeing, and managing large scale Digital Business Transformation Projects across APAC to help customers excel in end-to-end customer engagement strategies, automation, personalization and data driven marketing. Clients included: Telstra, ANZ Bank, Commonwealth Bank, Qantas Loyalty, Lotte Mart, Telecom Malaysia.

Customer Experience is a key differentiator.

Focus on prioritising your immediate quick wins, while establishing a plan on how to deliver against strategic objectives.

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