Essential Strategies for Partner Relationship Management
Oracle Partner Relationship Management provides a branded partner portal where channel managers and partners can collaborate, share and manage leads, register deals, and create quotes. This integrated solution offers a complete, connected partner experience and helps businesses grow their partner sales channels to increase revenue.
Custom partner portals
Develop custom portals where channel managers and partners can collaborate on lead-to-quote management, business planning, request-to-claim workflows, and more.
Offer a flexible partner portal for personalized channel management and a branded user interface. Your brand matters, whether it’s you or a partner representing it.
Channel manager experience
Understand and optimize your partner’s performance in a complex and evolving environment. Oracle offers your channel managers a complete view into partner performance and overall channel program performance.
Increase results with a complete set of tools from onboarding to joint marketing collateral to end-to-end lead management, deal registration, and opportunity and quote processes.
Collaborate and evaluate feedback
Access and leverage analytics to intelligently adjust your partner strategy and execution. Collect and provide feedback on customer experience (CX) and channel performance across all your partners.
Partner recruiting and onboarding
Recruit, score, assess, and onboard new partners easily. Once onboarded, deliver approved cobranded marketing material to partners to drive better results. Because time to result is critical for brands and partners alike.
Channel program design
Create a win-win relationship between you and your partners. Collaborate with partners to create efficient, mutually beneficial channel programs.
Proper partner management means always finding new partners to build upon your previous success. Oracle makes it easy to recruit and onboard new partners.
Evaluate and determine the best partners to drive the business results you require and desire. Successful partner managers understand the need for constant monitoring and results evaluation.
Channel setup and administration will always be a necessary piece of a successful partner strategy. Easily assign managers, delegate partner sellers administrative tasks, and create and assign territories.
Easily approve good partners, initiate onboarding tasks and deliver brand, process, and training content all from a single interface. Onboard new partners quickly and improve the overall time to productivity.
Joint go-to-market and cobranding tools
Collaborate on plans, provide market development funds (MDF), and approve MDF requests. Identify top performers with connected business intelligence tools, evaluate MDF spend versus return, and assess and revamp compensation plans.
Business plan development
Align your partner plans to your business goals. Collaborate with your partners to define plans for key accounts, top products, and joint marketing initiatives.
Marketing development funds (MDF)
Approve, disburse, and track the ROI of market development funds.
Customer partner finder
Help customers discover the right partner with the customer-facing partner finder.
Survey customers to assess how well partners represent your brand. Get insights on areas for improvement.
Improve the entire lead-to-order management process for partners. Provide the tools for them to claim, qualify, and convert leads, create quotes, and capture orders more efficiently.
Seamlessly pass along marketing qualified leads with engagement intelligence, or assign new leads for partners to qualify and claim.
Facilitate deal registration and approvals, track progress of partner opportunities, and help advance stalled deals.
Provide partners with AI-driven win-probability scores, next-best actions, account prioritization, and smart talking points.
Configure, price, and quote
Empower channel partners to configure and create accurate quotes, and approve them quickly.
Enable simple, intuitive order capture for resellers and distributors.
Integrated customer service support
Provide your partners with the tools needed to provide excellent, on-brand customer service support to joint customers.
Let your partners troubleshoot on behalf of their customers with consistent access to knowledge articles.
Service request insights
Expose service history to partners so they are better prepared to engage and serve customers.
Increase customer satisfaction by enabling partners to log service requests on behalf of customers, and collaborate with you for quick resolutions.
Improve partner satisfaction by allowing partners to log service requests to get help with their own deals, processes, or technical issues.
Business intelligence and analytics
Optimize your partner program and overall ROI by identifying your top performing partners with connected business intelligence tools, evaluating MDF spend versus return, and assessing and revamping compensation plans.
Identify top performing partners with connected business intelligence.
Understand your marketing development investments by evaluating spend versus return, sales speed and execution, and end customer satisfaction with all of your partners.
Actively manage partner incentives for optimal results. Present partner earnings transparently, evaluate and revamp compensation plans, and reward top performers to incentivize the behaviours that support your business goals.
Better understand which partners are satisfied with your partner program and which should have your focus for improvement. Easily survey partners to assess overall satisfaction and map steps for improvement.