Essential Strategies for Partner Relationship Management

Oracle Partner Relationship Management provides a branded partner portal where channel managers and partners can collaborate, share and manage leads, register deals, and create quotes. This integrated solution offers a complete, connected partner experience and helps businesses grow their partner sales channels to increase revenue.

Custom partner portals

Develop custom portals where channel managers and partners can collaborate on lead-to-quote management, business planning, request-to-claim workflows, and more.

Branded experience

Offer a flexible partner portal for personalized channel management and a branded user interface. Your brand matters, whether it’s you or a partner representing it.

Channel manager experience

Understand and optimize your partner’s performance in a complex and evolving environment. Oracle offers your channel managers a complete view into partner performance and overall channel program performance.

Lead-to-close management

Increase results with a complete set of tools from onboarding to joint marketing collateral to end-to-end lead management, deal registration, and opportunity and quote processes.

Collaborate and evaluate feedback

Access and leverage analytics to intelligently adjust your partner strategy and execution. Collect and provide feedback on customer experience (CX) and channel performance across all your partners.

Partner recruiting and onboarding

Recruit, score, assess, and onboard new partners easily. Once onboarded, deliver approved cobranded marketing material to partners to drive better results. Because time to result is critical for brands and partners alike.

Channel program design

Create a win-win relationship between you and your partners. Collaborate with partners to create efficient, mutually beneficial channel programs.

Recruitment campaigns

Proper partner management means always finding new partners to build upon your previous success. Oracle makes it easy to recruit and onboard new partners.

Partner assessments

Evaluate and determine the best partners to drive the business results you require and desire. Successful partner managers understand the need for constant monitoring and results evaluation.

Channel administration

Channel setup and administration will always be a necessary piece of a successful partner strategy. Easily assign managers, delegate partner sellers administrative tasks, and create and assign territories.

Efficient onboarding

Easily approve good partners, initiate onboarding tasks and deliver brand, process, and training content all from a single interface. Onboard new partners quickly and improve the overall time to productivity.

Joint go-to-market and cobranding tools

Collaborate on plans, provide market development funds (MDF), and approve MDF requests. Identify top performers with connected business intelligence tools, evaluate MDF spend versus return, and assess and revamp compensation plans.

Business plan development

Align your partner plans to your business goals. Collaborate with your partners to define plans for key accounts, top products, and joint marketing initiatives.

Marketing development funds (MDF)

Approve, disburse, and track the ROI of market development funds.

Customer partner finder

Help customers discover the right partner with the customer-facing partner finder.

Customer feedback

Survey customers to assess how well partners represent your brand. Get insights on areas for improvement.

Lead-to-order management

Improve the entire lead-to-order management process for partners. Provide the tools for them to claim, qualify, and convert leads, create quotes, and capture orders more efficiently.

Lead management

Seamlessly pass along marketing qualified leads with engagement intelligence, or assign new leads for partners to qualify and claim.

Opportunity management

Facilitate deal registration and approvals, track progress of partner opportunities, and help advance stalled deals.

AI-guided selling

Provide partners with AI-driven win-probability scores, next-best actions, account prioritization, and smart talking points.

Configure, price, and quote

Empower channel partners to configure and create accurate quotes, and approve them quickly.

Order capture

Enable simple, intuitive order capture for resellers and distributors.

Integrated customer service support

Provide your partners with the tools needed to provide excellent, on-brand customer service support to joint customers.

Knowledge management

Let your partners troubleshoot on behalf of their customers with consistent access to knowledge articles.

Service request insights

Expose service history to partners so they are better prepared to engage and serve customers.

Customer support

Increase customer satisfaction by enabling partners to log service requests on behalf of customers, and collaborate with you for quick resolutions.

Partner support

Improve partner satisfaction by allowing partners to log service requests to get help with their own deals, processes, or technical issues.

Business intelligence and analytics

Optimize your partner program and overall ROI by identifying your top performing partners with connected business intelligence tools, evaluating MDF spend versus return, and assessing and revamping compensation plans.

Performance dashboards

Identify top performing partners with connected business intelligence.

MDF analysis

Understand your marketing development investments by evaluating spend versus return, sales speed and execution, and end customer satisfaction with all of your partners.

Incentive management

Actively manage partner incentives for optimal results. Present partner earnings transparently, evaluate and revamp compensation plans, and reward top performers to incentivize the behaviours that support your business goals.

Partner feedback

Better understand which partners are satisfied with your partner program and which should have your focus for improvement. Easily survey partners to assess overall satisfaction and map steps for improvement.

Customer Experience is a key differentiator.

Focus on prioritising your immediate quick wins, while establishing a plan on how to deliver against strategic objectives.

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