Oracle Responsys Campaign Management

Simplify how campaigns are created, executed, and measured. Oracle B2C Marketing uses built-in intelligence to capture real-time customer behaviours to produce sophisticated and efficient B2C marketing campaigns

Create, deploy, manage, and analyse B2C marketing campaigns and programs across a range of channels—all without code, complex technical training, or reliance on other experts.


Email marketing

Easily and efficiently produce inspiring and personalized email messages simply and efficiently so that every customer is treated as an individual. Scale without sacrificing customer preferences.

Targeting and segmentation

Connect and activate data from multiple sources to define segments that improve customer engagement. Continuously measure the performance of those key segments to ensure each message is appropriate and relevant.

Cross-channel experience

Make sure your brand voice remains the same across all customer touchpoints and marketing channels—email, SMS, mobile, push, web push, and social.

Testing and optimization

Improve campaign performance with easy-to-use A/B and multivariate testing. Choose the best testing methodology for your unique needs, regardless of the outcomes you wish to track.


Quickly and easily determine how campaigns, programs, and messages perform across different segments, channels, and devices.


Connect to your technology stack. Drive engagement and customer loyalty across all customer touchpoints.

Oracle Responsys Campaign Management

Customer Experience is a key differentiator.

Focus on prioritising your immediate quick wins, while establishing a plan on how to deliver against strategic objectives.

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