Meet Kyte CTO Peter Clarkson

I help customers leverage their technology to achieve measureable outcomes and enable them on performance marketing.

15 Years of Martech experience, from CMS for an advertising agency in the UK to working at Oracle in Australia. I worked with some of the biggest marque names out there, HSBC, Jetstar, Suncorp and Lattitude. My personal aim is to build a world class team of technical consultants, both here and offshore when required, that is what I was essentially doing at Oracle. 


My role at Kyte is really as an enabler of technology, once we understand what data needs to be passed from one platform to another then technology should be the mechanism to make marketers lives easier not harder, from experience I find it is sometimes the opposite, actually most times. 


From a solution standpoint I see far too many companies with enterprise tools but lacking the foundation to use them properly. Developing appropriate platform adoption serves to better enable performance marketing.

Customer Experience is a key differentiator.

Focus on prioritising your immediate quick wins, while establishing a plan on how to deliver against strategic objectives.

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