Alex Robinson
Executive Summary
I have 10+ years’ experience across all Responsys functions, specifically as Campaign Services Specialist, Front-End Developer and UI Designer, crafting marketing and transactional solutions for the retail, aviation and insurance industries.
I have routinely configured test campaigns to send email proofs to clients and Litmus verifying correct content and rendering.
I am also highly comfortable with the various data sources/tables, having configured dynamic modules for Coles Liquor, Suncorp, Jetstar, Latitude and Endeavor Group which use RPL to populate module content from data.
I am passionate about creating effective and accessible user experiences across channels to drive key business outcomes.
I bring broad experience working closely with client marketing teams to propose innovative solutions, simplify technical challenges and find workflow efficiencies.
Key Skills
- Responsys
- HTML/CSS/JavaScript
- UI/UX Design
- Adobe Creative Suite and Figma
- Email template systems and interactivity
- Marketing automation
- Technical and creative problem solving
Experience
Coles - Email modular template system
01/2022–07/2022
Designed and developed a suite of flexible modules and components to enable Coles to rapidly send customer communications on time and on brand. This resulted in average 10% growth in key conversion metrics and 30% reduction in on-going production hours.
Jetstar - Interactive email templates
05/2022–09/2022
Designed and developed several interactive and engaging carousel-based email templates highlighting in flight meal options and important flight information.
Suncorp - Lead generation from migration
03/2023–05/2023
Migrated a suite of interactive forms covering five brands from legacy system to Oracle VBCS platform.
Oracle – Senior Consultant Responsys Developer
2013 – 2023
Worked across multiple Oracle Responsys customers as a Subject Matter Expert.