Poorvi Singh

Digital Marketing Technical Consultant
Poorvi Singh - Digital Marketing Technical Consultant
Location: Melbourne
Phone: +61 4 5194 1180

Executive Summary

I have diverse operational experience in both data-driven digital marketing and software development for over 17 years. Delivered many customized marketing solutions to address specific customer requirements, automated personalization data for campaigns, and helped increase the company's ROI. I have worked with local and global clients like Jetstar, Telstra, Grays, Catch, Latitude Financials, Terry White, Coles Online, Intel and Microsoft. I help my client's design marketing automation solutions, digital strategy, data-driven marketing, personalization, and design end-to-end solutions and their delivery.

Customer Reference

“Poorvi brings passion to martech solutions. One of the most reliable and loyal people I’ve had the pleasure to work with. The term reliable is so underrated! To know someone is there looking after solutions that are valued at millions, is priceless.” Emma Roberts, Head of Digital Marketing, Jetstar
“I've worked with Poorvi for many years and without doubt she is the most efficient problem solver I have worked with. Client centric to the end but doesn’t dance around problems either, she addresses the client’s needs, figures out the best pathway forward and has contributed to millions of dollars in deals that would not have happened if it wasn’t for her foresight. Poorvi is considered a natural extension to our clients' internal teams, spotting problems the client cannot see in their own strategy and getting them to where they need to whilst shaving months off their deadlines. I look forward to working closely with Poorvi along whatever paths our careers take.” Richard Hindes, Senior Enterprise Manager, Oracle

Key Skills

    Marketing Automation Solution

    Data-Driven Marketing Strategy

    Digital Marketing products implementation

    Advance SQL

    .Net Framework

    Java Script


    Oracle Digital Marketing Product stack

    Salesforce Interacting Studio and Marketing Cloud


Oracle, Senior Technical Consultant

July 2019–July 2021

Worked with big clients with their on-boarding, data-driven digital strategy of Oracle Marketing Stack. Also, executed the 2 CX Apps development Project for Responsys and has an excellent knowledge of App framework.

Oracle, Senior Data Specialist

April 2014–June 2019

ETL Expert- Worked on Data Manipulation & Processing Consumer data to be used in segmentation and Campaign insight reporting. Worked on Customer Engagement Segmentation - Deduce actionable insights about your customers from their interactions with your brand and then use those to send targeted, relevant communications to increase revenue.

Infosys, Technology Analyst

Feb 2007–Nov 2009

Lead the team to deliver the software solutions for client like Intel and Microsoft.

Customer Experience is a key differentiator.

Focus on prioritising your immediate quick wins, while establishing a plan on how to deliver against strategic objectives.

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